The Bogner’s family passion for sports and fashion has proven a successful combination for more than 80 years.  What once started as a dedicated small production facility in the heart of Munich has evolved into a prosperous international label. The capital B has been a symbol of luxurious, fashion inspired and sophisticated sportswear ever since. Today, Willy Bogner Jr., together with his wife Sônia, continue the tradition with this season’s latest fashion collections uniting the elegance of high fashion and the functionality of active sportswear inspired by the urban enthusiast who is always moving and taking charge.