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Etro began in 1968 when Gimmo Etro, the brand’s visionary founder, launched a production of highly prestigious fabrics, which he embellished with original designs and innovative color ways. The Paisley motif used to enrich the first collection became the Etro mark of identity. The product range continues to grow, now including leather goods, a bag collection in Paisley jacquard fabric, home accessories and fragrances.