Growing up in New York, Ulla Johnson found her inspiration for her company from her surroundings of the city streets. Johnson has created a brand that displays her views on the female body and the energy that comes from it. With a degree in Psychology and Women’s Studies from Michigan, Johnson enjoys expressing her insight on the power that comes from her pieces. By focusing simply on quality, fit, and simplicity, Johnson has launched a label that has grown tremendously since its launch in 2000.