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From the time of its inception in 2001, the JOIE concept has always been “Casual, Comfortable and Luxurious.” JOIE’s designs are constantly inspired by the Southern California lifestyle and its casual, yet sophisticated way of life. The JOIE aesthetic, both modern and timeless in its appeal, draws its influence from vintage creations while successfully maintaining a fresh approach to fashion. Be it Paris or California, the JOIE girl enjoys wearing casual, comfortable clothes accented by her travels throughout the world.