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Mother, founded in 2010 by designer Tim Kaeding and Lela Becker, has become famous for its ultra-soft denim and fun attitude. Made in the denim capital of the US, Los Angeles, the brand is unique for its west-coast indie spirit and its wearability. Says Becker, "We stand for having fun, and not taking yourself too seriously." What they do take seriously: perfect fit, signature comfort stretch denim, and creating great denim.