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Emilio Pucci

Emilio Pucci, a dashing Florentine aristocrat, began his fashion career unexpectedly on the slopes of Zermatt in 1947 when the photo of a revolutionary ski suit he’d designed for a female friend found its way to the pages of Harper’s Bazaar. In the 1990s, Emilio Pucci’s daughter, Laudomia, took the reins of the family business and continues to champion her father’s vision in her role as Image Director and Deputy Chairman of the brand. Now backed by the LVMH Group, the company maintains a global presence, and is still run from its historic headquarters at Palazzo Pucci in Florence, Italy.

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