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Inspired by colorful beachside towns from Santorini to Malibu- Bell specializes in beautiful hand-block-printed resort wear for women and children made in India on the softest cotton silk voile.

Bell is designed by Alicia Bell, a graduate of Parsons School of Design in New York City. Her talent and interest in fashion has taken her abroad to work with legendary designers such as Vivienne Westwood.

Alicia has always been an avid traveler with a love for the beach. She was very influenced by summer family vacations to visit her many relatives on the Greek Island of Paros. She is still constantly inspired by the natural beauty of beaches far and near. 

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