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Using a contemporary approach and modern perspective to pay homage to signature pieces of the brand, Equipment maintains a balance of cool, hip and an understated elegance. Equipment has a heritage of being a luxury shirt brand catered to the modern woman, and has transformed itself into an effortlessly chic, modern, and timeless look. The success of Equipment can be accredited to Serge Azria, who took over as Creative Director and brand CEO. Azria is known for his sharp eye and detailed knowledge of the fashion landscape.