In 1977 Brunello Cucinelli started making dyed cashmere in a small workshop. Eight years later, he bought the 14th century castle in Solomeo, Italy where the majority of his apparel is made. Brunello Cucinelli's lifelong dream has been to make people's work more "humane" and "dignifed" and to simultaneously "safeguard" the artistic and cultural heritage of the world.